The word brand is ubiquitous but do we really understand what building a meaningful brand means? Does the church have a role in building better brands? In a world where logos, likes and links are at the top of everyone’s mind something very important is missing in the branding conversation; the soul. A soulful brand is a living breathing neighbourhood contributor rooted in passion, value and love. As one of the most influential members in community a soulful brand will forge opportunities and bring repair to the systems and constructs that affect people in neighbourhoods. This workshop will explore the fundamentals of soulful brand building.
